A variety of production features have benefited the Lego company throughout its development. Lego has been able to create some of the most well-known toys on the planet thanks to these features. They include an innovative interlocking mechanism, as well as the use of plastic instead of other materials. These unique features have allowed the company to become the leading toy maker in the world.
The 1960s saw the company continue to grow rapidly. Dagny, Godtfred Kirk Christiansens cousin, joined the company in the year 1960 as a model maker. Dagny was adept at creating large-scale models and worlds that were displayed in the showroom. This was a great way to advertise the possibilities of LEGO bricks and to draw attention of children.
In 1971, the LEGO system began expanding into new areas with the addition of furniture pieces and dollhouses. The LEGO system was further expanded in 1972 with the introduction of ship and boat sets that included hull pieces that floated. The 1960s also saw the company begin international expansion with sales in North America through a licensing agreement with Samsonite.
In the 1990s and 1980s, the company continued to grow and diversify its offerings, as well as modernize. This included the creation of a research and development department which has worked to keep the LEGO system on top of its game in terms of technology and innovation. The introduction of themed sets allowed people to build specific models, without having to figure out the process on their own. This was the beginning of more complicated building and allowed children to get an even more hands-on experience with Legos.
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